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Retail's only turn-key, self-aware, self-adapting
Customer Analytics and Insights Platform

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Accelerating transformation & modernization

We unify customer data into your cloud

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Mesh Analytics creating 90,000 customer measures

Creating a new kind of Single Customer View

A systen for Continious Learning @ massive scale

Fueling retail's first Cognitive Framework

Strategically optimizing every customer's lifecycle

Producing Insights that transform marketing

Accelerating your Customer Analytics & Insights efforts

And Infrastructure that transforms your business

Real Results from real machine learning*

 Acquiring Quality Customers
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Predictive Seeds increase contribution, increase margin, and reduce "1 and done"  - it's time to acquire quality.
7x increase in customer contribution over traditional Look A Like seeds
Expanding Spend into New Lines
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Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
67% success rate in introducing customers to new product lines
Seasonal Predictive Reactivation
Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
Drove a 73% reactivation rate for lapsed/churned in-store customers
 Acquiring The Right Customers
Pragmatic Persona combined with Facebook targeting help you design your customer community.
30% increase in strategic customer acquisition over Facebook targeting
Expanding Customers into new seasons
Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
67% success rate in introducing customers to new product lines
Margin Improvements
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Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
189% increase in customer "seasonal" net catalog contribution #SellThrough

* Results are typical and our referenceable clients will be happy to discuss their success with you.

Retail/DTC's most complete Customer Analytics & Insight platform

Intro
New Approach
In Your Cloud
Source Data
Context
Learning
Reporting
Marketing

The OpenInsights platform was based on 2 decades of working with brands including Kate Spade, Bloomingdales, The Finishline, Chicos, Dillards, Nieman Marcus and countless others.

You want to
 - eliminate the gap between data and value
 - empower your organization with insights
 - move from data science project to data science product
 - drive immediate value through pre-built machine learning
 

You need to
 - own your own data (to own your own future)
 - modernize your data infrastructure/architecture
 - decrease vendor reliance for your 1st party data

 - provide ML enablement for automation

We heard you and over the last 4 years, we built exactly what you asked for - a platform that delivers acceleration, scale and immediate ROI to your Customer Analytics and Insights efforts

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ASK US ABOUT OUR
CDP ACCELERATOR

Already have a CDP that you love?  We can treat your CDP as both a data source and a Customer Insights destination - increasing the value, utility, and accelerating incremetnal revenue opportunity! 

ABOUT OPENINSIGHTS

You already know us.  The founders of SmarterHQ are at it again. 
This time our focus is empowering your 
Customer Analytics and Insights Practice.
Partnering with Google - we transition the value of Google Cloud from technology to business; creating CDP capabilities that you own, assembling the single customer view you've aspried to, delivering the analytics need to run your business, and both the machine learning required to optimize every customer, in every sales channel.