Retail's only turn-key, self-aware, self-adapting
Customer Analytics and Insights Platform
Accelerating transformation & modernization
We unify customer data into your cloud
Mesh Analytics creates 90,000 customer measures
Creating a new kind of Single Customer View
A system for continuous learning @ massive scale
Fueling retail's first Cognitive Framework
Strategically optimizing every customer's lifecycle
Producing Insights that transform marketing
Accelerating your Customer Analytics & Insights efforts
And Infrastructure that transforms your business
Real results from real machine learning*
Acquiring Quality Customers
Predictive Seeds increase contribution, increase margin, and reduce "1 and done" - it's time to acquire quality.
7x increase in customer contribution over traditional lookalike seeds
Expanding Spend into New Categories
Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
67% success rate in introducing customers to new categories of product
Seasonal Predictive Reactivation
Specific "seasonal re-activation" using seasonal predictive purchase.
Drove a 73% reactivation rate for lapsed/churned in-store customers
Acquiring the Right Customers
Pragmatic Persona combined with Facebook targeting help you design your customer community.
30% increase in strategic customer acquisition over Facebook targeting
Expanding Customers into New Seasons
Seasonal Predictive Purchase more than doubled customer expansion
2x increase in expansion of existing customer into new seasons
Frontloading sales opportunities at catalog/season start: decreasing competitive pressure/inventory risk
189% increase in customer "seasonal" net catalog contribution #SellThrough
* Results are typical (and ore referenceable)
Retail/DTC's most complete Customer Analytics & Insight platform
(The Insights Org)
RETAIL'S FIRST "THINKING" PLATFORM
OpenInsights is the first of its kind platform.
It was designed to provide your organization the immediate value of machine learning @scale, while empowering your organization with the tools and technology required to accelerate your Customer Analytics and Insights efforts years into the future.
Insights you want, the technology you need.
Our Cognitive Framework (the brain at the core of the OpenInsights platform) was based on 2 decades of working with brands including Kate Spade, Bloomingdales, The Finishline, Chicos, Dillards, Nieman Marcus and countless others.
You want to
- eliminate the gap between data and value
- empower your organization with insights
- move from data science project to data science product
- drive immediate value through pre-built machine learning
You need to
- own your own data (to own your own future)
- modernize your data infrastructure/architecture
- decrease vendor reliance for your 1st party data
- provide ML enablement for automation
ASK US ABOUT OUR
Already have a CDP that you love? We can treat your CDP as both a data source and a Customer Insights destination - increasing the value, utility, and accelerating incremetnal revenue opportunity!
You already know us. The founders of SmarterHQ are at it again.
This time our focus is empowering your
Customer Analytics and Insights Practice.
Partnering with Google - we transition the value of Google Cloud from technology to business; creating CDP capabilities that you own, assembling the single customer view you've aspried to, delivering the analytics need to run your business, and both the machine learning required to optimize every customer, in every sales channel.