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Retail's only turn-key, self-aware, self-adapting
Customer Analytics and Insights Platform

(deployed in your Google Cloud or AWS Cloud)
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Accelerating transformation & modernization

We unify customer data into your cloud

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Mesh Analytics creating 90,000 customer measures

Creating a new kind of Single Customer View

A systen for Continious Learning @ massive scale

Fueling retail's first Cognitive Framework

Strategically optimizing every customer's lifecycle

Producing Insights that transform marketing

Accelerating your Customer Analytics & Insights efforts

And Infrastructure that transforms your business

Real Results from real machine learning*

 Acquiring Quality Customers
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Predictive Seeds increase contribution, increase margin, and reduce "1 and done"  - it's time to acquire quality.
7x increase in customer contribution over traditional Look A Like seeds
Expanding Spend into New Lines
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Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
67% success rate in introducing customers to new product lines
Seasonal Predictive Reactivation
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Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
Drove a 73% reactivation rate for lapsed/churned customers
 Acquiring The Right Customers
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Pragmatic Persona combined with Facebook targeting help you design your customer community.
30% increase in strategic customer acquisition over Facebook targeting
Expanding Spend into New Lines
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Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
67% success rate in introducing customers to new product lines
Margin Improvements
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Using "Predicted Purchase" drove 67% of all converting customers to "New to Them" categories/products.
189% increase in customer "seasonal" contribution

* Results are typical and our referenceable clients will be happy to discuss their success with you.

Transformation meets purposely crafted innovation

Customer Analytics and Insights: Honoring the Practice

The Customer Analytics and Insight practice is about moving beyond data to insight driven retail. 

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1.  No retailer wants a single customer view 

We are after the value that lives beyond the view

2.  Every retailer want's to be empowered through ownership

Your data, in your cloud - modernized and ready for use

3.  Technique is required to unlock the value of the data

4.  Acceleration isn't good enough

5.  Acceleration isn't good enough

OpenInsights is the first technology to fully address the technical needs to bring the practice to life, while also providing the pre-built Insight required to turn your Insights org into a revenue producing endeavour

ABOUT OPENINSIGHTS

You already know us.  The founders of SmarterHQ are at it again. 
This time our focus is empowering your 
Customer Analytics and Insights Practice.
Partnering with Google - we transition the value of Google Cloud from technology to business; creating CDP capabilities that you own, assembling the single customer view you've aspried to, delivering the analytics need to run your business, and both the machine learning required to optimize every customer, in every sales channel.

We will be in touch soon!